the yes! effect - can one word change the world? yes!

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saying yes!

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about cesar evora

I grew up in Havana, Cuba, before relocating with my family to Mexico. My journey to success was full of obstacles, but my tenacity unwavering. My family cultivated a love of books and education, and my mother encouraged me from a young age to prevail over adversity. It was because of her teachings that I continue to engage in issues that affect the social and intellectual growth of the world’s children.

As a very young student in Cuba, I remember the enormous turnover of elementary schoolteachers, as many as 16 in one year, due to the dire conditions in that profession. My family, however, refused to let this affect the level of my education. Encouraging me to read and explore, I remember my godmother, a math teacher, spending time with me after school, going over lessons with me. It was this perseverance that helped me build character, and made me who I am today.

As conditions in my native country worsened, I realized that even as a successful actor, I could barely make ends meet and was earning just enough to pay for gas to get to work each day. Thankfully, I received an invitation from Televisa to work in Mexico. However, the network challenged me to appeal to all Latin American communities. Since I had already received a visa to travel, I decided to travel to Mexico anyway, and fight for this job. I presented myself to the president of Televisa, and convinced him that, rather than a liability, I would be an asset to the network. Since that very day, I have worked hard to establish myself as a respected actor not only in Mexico, but throughout Latin America.

Now, as a father, I realize that education encompasses more than reading, writing and arithmetic. Learning social skills, how to behave and get along with others, is just as important – especially in a digital age. My Cuban childhood was spent outdoors, playing with neighborhood friends and building relationships. Today, I regret that my children and their peers are more comfortable staring at a computer, TV or video screen than interfacing with live people. I worry about our children’s future if we do not remain engaged in their education and give them the tools necessary to become well-rounded and caring citizens.

Proud to be an actor, I enjoy using my profession to promote the importance of education and to be a role model and motivator to kids. I don’t think anyone should try to imitate someone; I believe each person has their own path. When people ask me, “how can I achieve my goals, what does it take?” I always tell them this: “The only door that does not open is the one that you do not knock on. Even if they don’t let you in or throw the door at you, don’t give up. Fight for what you want to do with respect and good values.”